http:\/\/www.banthebulb.in\u201d<\/span><\/a>. La campa\u00f1a fue creada por TBWA\\ RAAD, Dubai, Emiratos \u00c1rabes Unidos.<\/p>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Campa\u00f1a de Greenpeace dirigida a crear consciencia sobre el consumo de energ\u00eda por parte de los bombillos normales e instando a usar bombillos fluorescentes como un aporte a la lucha contra el calentamiento global. El anuncio muestra c\u00f3mo un bombillo se puede convertir en la soga de nuestra propia horca. El texto en la parte […]<\/p>\n","protected":false},"author":4,"featured_media":846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[5,27,149,10,45,11],"tags":[145,147],"class_list":["post-847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-afiches","category-divulgacion-politica","category-emiratos-arabes","category-geo","category-ilustracion","category-temas","tag-greenpeace","tag-medio-ambiente"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/greenpeace-bulb.png?fit=370%2C524&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-dF","jetpack-related-posts":[{"id":24795,"url":"https:\/\/estrategica.com.co\/blog\/bombillo-wwf\/","url_meta":{"origin":847,"position":0},"title":"Bombillo – WWF","author":"Juliana","date":"agosto 19, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/WWFbuld.flv\" width=\"550\" height=\"\" description=\"Bombillo - WWF\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la WWF en Canad\u00e1 en el a\u00f1o 2009 para capitalizar la consciencia ciudadana en el uso de bombillos ecol\u00f3gicos, y motivando al gobierno y la industria a\u2026","rel":"","context":"En \u00ab2009\u00bb","block_context":{"text":"2009","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2009\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/WWFbuld_thumb.png?fit=440%2C389&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":23499,"url":"https:\/\/estrategica.com.co\/blog\/huella-ecologica-wwf\/","url_meta":{"origin":847,"position":1},"title":"Huella Ecol\u00f3gica – WWF","author":"Juliana","date":"febrero 14, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/EmiratesWildlifeSocietyWWFUAEEcologicalFootprint.flv\" width=\"550\" height=\"\" description=\"Huella Ecol\u00f3gica - WWF\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Video de la WWF en Emiratos \u00c1rabes Unidos, en el a\u00f1o 2010, para posicionar la huella ecol\u00f3gica. La idea del proyecto es la de conseguir que los residentes\u2026","rel":"","context":"En \u00ab2010\u00bb","block_context":{"text":"2010","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2010\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/EmiratesWildlifeSocietyWWFUAEEcologicalFootprint_thumb.png?fit=349%2C410&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1468,"url":"https:\/\/estrategica.com.co\/blog\/respirando-normalmente\/","url_meta":{"origin":847,"position":2},"title":"RESPIRANDO NORMALMENTE","author":"estrategica.com","date":"enero 18, 2009","format":false,"excerpt":"Campa\u00f1a de WWF realizada por la agencia FCB\/LOWE Group de Zurich, Suiza. La idea es posicionar a los defensores del oc\u00e9ano. La grafica muestra el fondo marino lleno de peces y mascaras de oxigeno. El texto dice: \u201cContinu\u00e9 respirando normalmente, despu\u00e9s de todo usted no es un pez\u201d y \u201cCada\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/lowegreenpeace5kb9_0.jpg?fit=1200%2C850&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1453,"url":"https:\/\/estrategica.com.co\/blog\/defensores-del-oceano\/","url_meta":{"origin":847,"position":3},"title":"NUESTROS OCEANOS NECESITAN MAS PROTECCION","author":"estrategica.com","date":"enero 18, 2009","format":false,"excerpt":"\u00a0\u00a0 Campa\u00f1a de WWF realizada por la agencia FCB\/LOWE Group de Zurich, Suiza. La idea es posicionar a los defensores del oc\u00e9ano. La grafica muestra un grupo de peces resguard\u00e1ndose tras un mensaje de Greenpeace. Una campa\u00f1a atractiva por esa contundencia visual que genera recordaci\u00f3n con su mensaje. El texto\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/greenpeace-ocean-defenders-gr1.jpg?fit=1200%2C850&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":850,"url":"https:\/\/estrategica.com.co\/blog\/%c2%a1llame-su-razon\/","url_meta":{"origin":847,"position":4},"title":"\u00a1Llame su razon!","author":"estrategica.com","date":"enero 10, 2009","format":false,"excerpt":"Campa\u00f1a de Greenpeace para denunciar los componentes peligrosos al medio ambiente con el que esta construido el IPhone de la firma Apple. La estrategia utiliza una imagen similar a la que utiliza Apple para vender su producto, esto con el fin de llamar la atenci\u00f3n de aquellos que se interesan\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/iphone_greenpeace.jpg?fit=300%2C417&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1461,"url":"https:\/\/estrategica.com.co\/blog\/defensores-del-oceano-2\/","url_meta":{"origin":847,"position":5},"title":"DEFENSORES DEL OCEANO","author":"estrategica.com","date":"enero 18, 2009","format":false,"excerpt":"Campa\u00f1a de WWF realizada por la agencia FCB\/LOWE Group de Zurich, Suiza. La idea es posicionar a los defensores del oc\u00e9ano. 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![\"greenpeace-bulb\"](\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/greenpeace-bulb.png?resize=370%2C524\" "\\"greenpeace-bulb\\"")
<\/p>\n