{"id":850,"date":"2009-01-10T23:28:26","date_gmt":"2009-01-10T23:28:26","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=850"},"modified":"2009-02-05T11:35:29","modified_gmt":"2009-02-05T11:35:29","slug":"%c2%a1llame-su-razon","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/%c2%a1llame-su-razon\/","title":{"rendered":"\u00a1Llame su razon!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"849\" data-permalink=\"https:\/\/estrategica.com.co\/blog\/%c2%a1llame-su-razon\/iphone_greenpeace\/\" data-orig-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/iphone_greenpeace.jpg?fit=300%2C417&amp;ssl=1\" data-orig-size=\"300,417\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"iphone_greenpeace\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/iphone_greenpeace.jpg?fit=215%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/iphone_greenpeace.jpg?fit=300%2C417&amp;ssl=1\" class=\"alignnone size-full wp-image-849\" title=\"iphone_greenpeace\" src=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/iphone_greenpeace.jpg?resize=300%2C417\" alt=\"iphone_greenpeace\" width=\"300\" height=\"417\" srcset=\"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/iphone_greenpeace.jpg?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/iphone_greenpeace.jpg?resize=215%2C300&amp;ssl=1 215w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/p>\n<p style=\"text-align: justify;\">Campa\u00f1a de Greenpeace para denunciar los componentes peligrosos al medio ambiente con el que esta construido el IPhone de la firma Apple. La estrategia utiliza una imagen similar a la que utiliza Apple para vender su producto, esto con el fin de llamar la atenci\u00f3n de aquellos que se interesan por ese tipo de tecnolog\u00eda. El texto dice \u201c\u00a1Llame a su raz\u00f3n!\u201d y en el teclado se forma la frase \u201cSalve el mundo\u201d. En la parte inferior del teclado se ven algunos s\u00edmbolos contra la guerra, de reciclaje y del planeta. Una grafica interesante con un mensaje bien focalizado.<\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1a de Greenpeace para denunciar los componentes peligrosos al medio ambiente con el que esta construido el IPhone de la firma Apple. La estrategia utiliza una imagen similar a la que utiliza Apple para vender su producto, esto con el fin de llamar la atenci\u00f3n de aquellos que se interesan por ese tipo de tecnolog\u00eda. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[5,27,64,46,10,11],"tags":[145,147],"class_list":["post-850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-afiches","category-divulgacion-politica","category-estados-unidos","category-fotograficos","category-geo","category-temas","tag-greenpeace","tag-medio-ambiente"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/iphone_greenpeace.jpg?fit=300%2C417&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-dI","jetpack-related-posts":[{"id":853,"url":"https:\/\/estrategica.com.co\/blog\/explotacion-pesquera\/","url_meta":{"origin":850,"position":0},"title":"Explotaci\u00f3n Pesquera","author":"estrategica.com","date":"enero 11, 2009","format":false,"excerpt":"Afiche de Greenpeace denunciando la sobreexplotaci\u00f3n pesquera de los oc\u00e9anos. La grafica no es clara conceptualmente y no llama la atenci\u00f3n sobre el problema. El mensaje no es claro. \u00a0","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/greenpeace-sbrepesca.jpg?fit=450%2C635&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":856,"url":"https:\/\/estrategica.com.co\/blog\/no-solo-el-arbol-es-talado\/","url_meta":{"origin":850,"position":1},"title":"No solo el \u00e1rbol es talado","author":"estrategica.com","date":"enero 11, 2009","format":false,"excerpt":"Impresionante campa\u00f1a de Greenpeace en donde se deja en evidencia que cuando se destruyen bosques se genera un impacto que afecta a la naturaleza entera. La grafica y el mensaje son impactantes. El texto dice: \u201cNo solo el \u00e1rbol es talado\u201d. Un buen afiche que llama la atenci\u00f3n gr\u00e1ficamente sobre\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/tigre.jpg?fit=787%2C580&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":860,"url":"https:\/\/estrategica.com.co\/blog\/no-solo-el-arbol-es-talado-2\/","url_meta":{"origin":850,"position":2},"title":"No solo el \u00e1rbol es talado","author":"estrategica.com","date":"enero 11, 2009","format":false,"excerpt":"Impresionante campa\u00f1a de Greenpeace en donde se deja en evidencia que cuando se destruyen bosques se genera un impacto que afecta a la naturaleza entera. La grafica y el mensaje son impactantes. El texto dice: \u201cNo solo el \u00e1rbol es talado\u201d. Un buen afiche que llama la atenci\u00f3n gr\u00e1ficamente sobre\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/hombre.jpg?fit=787%2C580&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":864,"url":"https:\/\/estrategica.com.co\/blog\/sabe-que-esta-comiendo\/","url_meta":{"origin":850,"position":3},"title":"Sabe qu\u00e9 esta comiendo?","author":"estrategica.com","date":"enero 11, 2009","format":false,"excerpt":"Campa\u00f1a de Greenpeace con el fin de generar consciencia sobre la manipulaci\u00f3n gen\u00e9tica de los alimentos. La grafica y el mensaje son claros y no solo llaman la atenci\u00f3n sino que sorprenden. Al ver la figura el observador se siente atra\u00eddo por desentra\u00f1ar el mensaje lo cual es positivo dentro\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/greenpeace-bean-grasshopper.jpg?fit=468%2C662&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":23584,"url":"https:\/\/estrategica.com.co\/blog\/greenpeaceufos\/","url_meta":{"origin":850,"position":4},"title":"OVNIS &#8211; Greenpeace","author":"Juliana","date":"diciembre 14, 2010","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/20100708\/GreenpeaceUFOs.flv\" width=\"550\" height=\"\" description=\"OVNIS - Greenpeace\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de Greenpeace Italia, en el a\u00f1o 2010, para posicionar las actividades de la organizaci\u00f3n. Se utiliza la imagen de varios OVNIS que luego desaparecen. La pieza finaliza con\u2026","rel":"","context":"En \u00ab2010\u00bb","block_context":{"text":"2010","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/2010\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2010\/07\/GreenpeaceUFOs_thumb.png?fit=472%2C432&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":868,"url":"https:\/\/estrategica.com.co\/blog\/sabe-que-esta-comiendo-2\/","url_meta":{"origin":850,"position":5},"title":"Sabe qu\u00e9 esta comiendo?","author":"estrategica.com","date":"enero 11, 2009","format":false,"excerpt":"Campa\u00f1a de Greenpeace con el fin de generar consciencia sobre la manipulaci\u00f3n gen\u00e9tica de los alimentos. La grafica y el mensaje son claros y no solo llaman la atenci\u00f3n sino que sorprenden. Al ver la figura el observador se siente atra\u00eddo por desentra\u00f1ar el mensaje lo cual es positivo dentro\u2026","rel":"","context":"En \u00abAFICHES\u00bb","block_context":{"text":"AFICHES","link":"https:\/\/estrategica.com.co\/blog\/category\/afiches\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/01\/greenpeace-carrot-scorpion.jpg?fit=468%2C662&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=850"}],"version-history":[{"count":3,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/850\/revisions"}],"predecessor-version":[{"id":3399,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/850\/revisions\/3399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/849"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}