{"id":8890,"date":"2009-03-29T23:39:11","date_gmt":"2009-03-30T04:39:11","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=8890"},"modified":"2015-03-13T12:47:26","modified_gmt":"2015-03-13T17:47:26","slug":"bahia-dukakis","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/bahia-dukakis\/","title":{"rendered":"Bahia &#8211; Dukakis"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:bahia - dukakis\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:bahia - dukakis\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/USA_CONVERTIDOS_VIEJOS\/BayDukakis88.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la Campa\u00f1a de Michael Dukakis durante las elecciones presidenciales de 1988. El slogan de campa\u00f1a era \u00abThe Best America Is Yet to Come\u00bb o \u201cLa Mejor Am\u00e9rica esta todav\u00eda por venir\u201d Culminaba el mandato de Ronald Reagan, el primer presidente en ser reelecto desde Eisenhower, el optimismo era el estado an\u00edmico del elector del momento. Sin embargo, su administraci\u00f3n, m\u00e1s all\u00e1 del patriotismo rejuvenecido, dejaba un d\u00e9ficit fiscal inmenso y esc\u00e1ndalos como el de Iran-Contras o el derrumbe de la bolsa en 1987. Bush, el Republicano, se vend\u00eda como el sucesor natural que consolidar\u00eda la revolucion de Reagan. Dukakis, el Dem\u00f3crata, ofrec\u00eda fortalecimiento del sistema de salud, el cuidado de los ni\u00f1os, el mejoramiento de la educaci\u00f3n y planes de vivienda para las personas m\u00e1s necesitadas. La campa\u00f1a de Bush utiliz\u00f3 la televisi\u00f3n para mostrar la imagen de un Dukakis liberal e ineficaz, que volver\u00eda vulnerable al pa\u00eds debilitando los sistemas de defensa y liberando peligrosos criminales por tecnicismos. Dukakis no contesto los ataques pensando que el electorado se dar\u00eda cuenta de la injusticia de estos, y solo al final de la campa\u00f1a respondi\u00f3, lamentablemente era muy tarde. Dukakis no encontr\u00f3 el mensaje apropiado para debilitar a su adversario y posicionar su aspiraci\u00f3n como una opci\u00f3n ganadora. La campa\u00f1a dem\u00f3crata se mostraba desorganizada. Los estrategas iban y ven\u00edan al vaiv\u00e9n de las encuestas. Se produjo un spot titulado \u201cLoco\u201d con el fin de criticar a Dan Quayle, la formula de Bush, y mostrar as\u00ed la incertidumbre que representaba, sin embargo, lo hicieron de forma tan superficial que los spot empezaron a favorecer a Bush. Al final Dukakis perdi\u00f3 la iniciativa en los mensajes y se volvi\u00f3 netamente reactivo, sus spot televisivos lo \u00fanico que hac\u00edan era defenderse de los ataques republicanos. Eso hizo que perdieran importantes oportunidades como las de mostrar los v\u00ednculos de Bush con Noriega el dictador paname\u00f1o. Sus estrategas no entendieron los potenciales de Dukakis, un emigrante, como tanto, que encarnaba el sue\u00f1o americano. No era de las elites, era un luchador. Ah\u00ed hab\u00eda mucho material para trabajar, pero no lo hicieron. El spot que vemos tiene el siguiente gui\u00f3n en su versi\u00f3n original en ingles: TEXTO EN PANTALLA: Bush&#8217;s False Advertising. NARRADOR: George Bush is complaining about Boston Harbor. TEXTO EN PANTALLA: The Truth: Bush&#8217;s Administrations Slashed Clean Water Funds By $1.5 Billion. NARRADOR: But Bush&#8217;s Administration cut funds to clean up Boston Harbor. Bush&#8217;s administration cut funds to clean up California&#8217;s coast&#8230; TEXTO EN PANTALLA: Bush Record: Cut Funds to Clean Up California Coast, July 18, 1982. NARRADOR:&#8230;from San Diego Harbor to San Francisco Bay. TEXTO EN PANTALLA: Bush Record: Opposed Crackdown on Toxic Waste, March 21, 1981. NARRADOR: Bush opposed a crackdown on corporations releasing toxic waste. TEXTO EN PANTALLA: Bush Record: Favored Veto of Clean Water Act, Nov. 6, 1986. NARRADOR: Bush even favored a veto of the Clean Water Act, not once, but twice. TEXTO EN PANTALLA: &amp; Jan. 30, 1987. TEXTO EN PANTALLA: League of Conservation Voters Endorses Mike Dukakis. NARRADOR: The nonpartisan League of Conservation Voters has endorsed Mike Dukakis. So when you hear George Bush talk about the environment&#8230; TEXTO EN PANTALLA: Remember&#8230; NARRADOR:&#8230;remember what he did to the environment.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: bahia &#8211; dukakis [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la Campa\u00f1a de Michael Dukakis durante las elecciones presidenciales de 1988. El slogan de campa\u00f1a era \u00abThe Best America Is Yet to Come\u00bb o \u201cLa Mejor Am\u00e9rica esta todav\u00eda por venir\u201d Culminaba el mandato de Ronald Reagan, el primer presidente en ser reelecto desde [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[267,263,57,34,64,10,11,3],"tags":[56,388,121],"class_list":["post-8890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-267","category-ano","category-campana-presidencial","category-electoral","category-estados-unidos","category-geo","category-temas","category-video","tag-elecciones-1988","tag-michael-dukakis","tag-partido-democrata"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/baydukakis88_thumb.png?fit=314%2C253&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-2jo","jetpack-related-posts":[{"id":9351,"url":"https:\/\/estrategica.com.co\/blog\/heypaldukakis88\/","url_meta":{"origin":8890,"position":0},"title":"Hey Pal &#8211; Dukakis","author":"Juliana","date":"enero 7, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/USA_CONVERTIDOS_VIEJOS\/HeyPalDukakis88.flv\" width=\"550\" height=\"\" description=\"Hey Pal - Dukakis\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Michael Dukakis durante las elecciones presidenciales de 1988. El slogan de campa\u00f1a era \"The Best America Is Yet to Come\" o \u201cLa Mejor\u2026","rel":"","context":"En \u00ab1988\u00bb","block_context":{"text":"1988","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/1988\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/heypaldukakis88_thumb.png?fit=342%2C258&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9573,"url":"https:\/\/estrategica.com.co\/blog\/neweradukakis88\/","url_meta":{"origin":8890,"position":1},"title":"Nueva Era &#8211; Dukakis","author":"Juliana","date":"enero 7, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/USA_CONVERTIDOS_VIEJOS\/NewEraDukakis88.flv\" width=\"550\" height=\"\" description=\"Nueva Era - Dukakis\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Michael Dukakis durante las elecciones presidenciales de 1988. El slogan de campa\u00f1a era \"The Best America Is Yet to Come\" o \u201cLa Mejor\u2026","rel":"","context":"En \u00ab1988\u00bb","block_context":{"text":"1988","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/1988\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/neweradukakis88_thumb.png?fit=340%2C260&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8928,"url":"https:\/\/estrategica.com.co\/blog\/perfil-en-espanol-dukakis\/","url_meta":{"origin":8890,"position":2},"title":"Perfil en Espa\u00f1ol &#8211; Dukakis","author":"Juliana","date":"marzo 29, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/USA_CONVERTIDOS_VIEJOS\/BioSpanishDukakis88.flv\" width=\"550\" height=\"\" description=\"Perfil en Espa\u00f1ol - Dukakis\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Michael Dukakis durante las elecciones presidenciales de 1988. El slogan de campa\u00f1a era \"The Best America Is Yet to Come\" o \u201cLa\u2026","rel":"","context":"En \u00ab1988\u00bb","block_context":{"text":"1988","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/1988\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/biospanishdukakis88_thumb.png?fit=313%2C254&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9638,"url":"https:\/\/estrategica.com.co\/blog\/lo-que-nos-concierne-dukakis\/","url_meta":{"origin":8890,"position":3},"title":"Lo que nos concierne &#8211; Dukakis","author":"Juliana","date":"mayo 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/USA_CONVERTIDOS_VIEJOS\/OutConcertDukakis88.flv\" width=\"550\" height=\"\" description=\"Lo que nos concierne - Dukakis\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Michael Dukakis durante las elecciones presidenciales de 1988. El slogan de campa\u00f1a era \"The Best America Is Yet to Come\" o\u2026","rel":"","context":"En \u00ab1988\u00bb","block_context":{"text":"1988","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/1988\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/outconcertdukakis88_thumb.png?fit=342%2C257&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9646,"url":"https:\/\/estrategica.com.co\/blog\/oficina-oval-dukakis\/","url_meta":{"origin":8890,"position":4},"title":"Oficina Oval &#8211; Dukakis","author":"Juliana","date":"mayo 2, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/USA_CONVERTIDOS_VIEJOS\/OvalOfficeDukakis88.flv\" width=\"550\" height=\"\" description=\"Oficina Oval - Dukakis\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Michael Dukakis durante las elecciones presidenciales de 1988. El slogan de campa\u00f1a era \"The Best America Is Yet to Come\" o \u201cLa Mejor\u2026","rel":"","context":"En \u00ab1988\u00bb","block_context":{"text":"1988","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/1988\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/ovalofficedukakis88_thumb.png?fit=345%2C260&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9012,"url":"https:\/\/estrategica.com.co\/blog\/loco-dukakis\/","url_meta":{"origin":8890,"position":5},"title":"Loco &#8211; Dukakis","author":"Juliana","date":"marzo 29, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/USA_CONVERTIDOS_VIEJOS\/CrazyDukakis88.flv\" width=\"550\" height=\"\" description=\"Loco - Dukakis\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de Michael Dukakis durante las elecciones presidenciales de 1988. El slogan de campa\u00f1a era \"The Best America Is Yet to Come\" o \u201cLa Mejor Am\u00e9rica\u2026","rel":"","context":"En \u00ab1988\u00bb","block_context":{"text":"1988","link":"https:\/\/estrategica.com.co\/blog\/category\/ano\/1988\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/crazydukakis88_thumb.png?fit=313%2C257&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/8890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/comments?post=8890"}],"version-history":[{"count":6,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/8890\/revisions"}],"predecessor-version":[{"id":47510,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/posts\/8890\/revisions\/47510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media\/8891"}],"wp:attachment":[{"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/media?parent=8890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/categories?post=8890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estrategica.com.co\/blog\/wp-json\/wp\/v2\/tags?post=8890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}