{"id":8911,"date":"2011-01-11T11:33:21","date_gmt":"2011-01-11T16:33:21","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=8911"},"modified":"2015-03-26T15:15:15","modified_gmt":"2015-03-26T20:15:15","slug":"bestqualified60","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/bestqualified60\/","title":{"rendered":"M\u00e1s Calificado &#8211; Nixon"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:m\u00e1s calificado - nixon\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:m\u00e1s calificado - nixon\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/USA_CONVERTIDOS_VIEJOS\/BestQualified60.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">La campa\u00f1a de 1960 se desenvolvi\u00f3 en relativa calma. La guerra fr\u00eda era el contexto en el que se mov\u00edan los intereses del norteamericano promedio y el miedo al comunismo estaba latente en la controversia p\u00fablica. En el marco de ese esp\u00edritu se interpretaban la lucha por los derechos civiles y la pol\u00edtica internacional. Hechos como el ascenso de Fidel Castro en cuba y el creciente poder\u00edo militar ruso eran los temas que marcaban la agenda de discusi\u00f3n p\u00fablica. Los dem\u00f3cratas eligieron como candidato al carism\u00e1tico senador de Massachussets John F. Kennedy, un joven de 43 a\u00f1os, cat\u00f3lico. Su adversario republicano era Richard Nixon, un experimentado pol\u00edtico que trat\u00f3 demarcar su experiencia en el manejo internacional y su bagaje para negociar exitosamente con los comunistas. El slogan de la campa\u00f1a dem\u00f3crata era \u201cKennedy: liderazgo para los \u201960s\u201d. La televisi\u00f3n fue el campo de batalla de la confrontaci\u00f3n pol\u00edtica. La campa\u00f1a de Kennedy produjo cerca de 200 spot, con muchos mensajes, muchas est\u00e9ticas y gran desorden comunicativo. En la mayor\u00eda de ellos se aprovecha la juventud y las habilidades discursivas de Kennedy para mostrarlo en sus intervenciones, pero tambi\u00e9n aprovecharon a su hermosa esposa Jackie Kennedy y a algunas celebridades como Harry Belafonte. Es importante resaltar tambi\u00e9n el spot que se hizo en espa\u00f1ol para persuadir al electorado latino. Dos fueron los anuncios que marcaron la diferencia con Nixon, el primero, en el Houston Ministerial Association, hacia referencia a sus creencias cat\u00f3licas y al desempe\u00f1o como Presidente de los Estados Unidos. En esta pieza defendi\u00f3 la separaci\u00f3n entre iglesia y estado y se mostr\u00f3 abanderado de la tolerancia religiosa en una sociedad democr\u00e1tica. El segundo y m\u00e1s importante acontecimiento fue el debate televisivo realizado el 26 de septiembre de 1960. en esta pieza Kennedy apareci\u00f3 bronceado, cercano y vigoroso. Nixon, en cambio, no uso maquillaje y se ve\u00eda agotado y cansado. El debate tuvo una audiencia de m\u00e1s o menos 75 millones de televidentes, para no hablar de los 15 millones de radioescuchas. Los televidentes dieron como ganador a Kennedy y los radioyentes a Nixon. La \u00e9poca de la imagen se abr\u00eda paso. El spot que vemos tiene el siguiente gui\u00f3n: VOZ MASCULINA: Here is President Eisenhower&#8217;s decision on who is best qualified to follow him in the White House.\u00a0 EISENHOWER: Dick Nixon is superbly experienced, maturely conditioned in the critical affairs of the world. For eight years he has been a full participant in the deliberations that have produced the great decisions affecting our nation&#8217;s security and have kept us at peace. He has shared more intimately in the great affairs of government than any Vice President in all our history. He has traveled the world, studying at firsthand the hopes and the needs of more than fifty nations. He knows in person the leaders of those nations, knowledge of immeasurable value to a future president. By all odds, Richard Nixon is the best qualified man to be the next President of the United States.\u00a0 VOZ MASCULINA: Along with the President, All America is going for Nixon and Lodge. Vote for them November 8th. They understand what peace demands.\u00a0TEXTO EN PANTALLA: Sponsored by Independent Television Committee in Support of NIXON-LODGE.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: m\u00e1s calificado &#8211; nixon [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto La campa\u00f1a de 1960 se desenvolvi\u00f3 en relativa calma. La guerra fr\u00eda era el contexto en el que se mov\u00edan los intereses del norteamericano promedio y el miedo al comunismo estaba latente en la controversia p\u00fablica. En el marco de ese esp\u00edritu se interpretaban la [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[855,263,57,34,64,10,11,3],"tags":[464,119,306],"class_list":["post-8911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-855","category-ano","category-campana-presidencial","category-electoral","category-estados-unidos","category-geo","category-temas","category-video","tag-elecciones-1960","tag-partido-republicano","tag-richard-nixon"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/bestqualified60_thumb.png?fit=336%2C255&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-2jJ","jetpack-related-posts":[{"id":9192,"url":"https:\/\/estrategica.com.co\/blog\/economicstrenght60\/","url_meta":{"origin":8911,"position":0},"title":"Econom\u00eda Fuerte &#8211; Nixon","author":"Juliana","date":"enero 6, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/USA_CONVERTIDOS_VIEJOS\/EconomicStrenght60.flv\" width=\"550\" height=\"\" description=\"Econom\u00eda Fuerte - Nixon\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto La campa\u00f1a de 1960 se desenvolvi\u00f3 en relativa calma. 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