{"id":9736,"date":"2009-05-05T02:26:26","date_gmt":"2009-05-05T02:26:26","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=9736"},"modified":"2015-02-12T15:53:35","modified_gmt":"2015-02-12T20:53:35","slug":"jim-rassman-kerry","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/jim-rassman-kerry\/","title":{"rendered":"Jim Rassman &#8211; Kerry"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:jim rassman - kerry\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:jim rassman - kerry\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/USA_CONVERTIDOS_VIEJOS\/RassmanKerry04.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">La campa\u00f1a a la Presidencia de los Estados Unidos en el a\u00f1o 2004 estuvo marcada por la guerra contra el terrorismo que hab\u00eda emprendido la administraci\u00f3n de George W. Bush. Los ataques del 11 de septiembre de 2001 permanecieron como contexto de todo el certamen electoral. Los aspectos dom\u00e9sticos, tales como la econom\u00eda, la salud y el empleo, pasaron a un segundo lugar en el inter\u00e9s del electorado. Bush centr\u00f3 su comunicaci\u00f3n en torno al comandante en jefe durante un periodo de crisis. El republicano supo trasmitir que los momentos que se viv\u00edan necesitaban de un l\u00edder que supiera distinguir claramente el bien del mal, lo blanco de los negro. Bush supo trasmitir que cualquier critica en este momento a la forma como Norteam\u00e9rica enfrentaba el terrorismo era debilitar su fuerza, y la estrategia le sirvi\u00f3. La campa\u00f1a de 2004 descubri\u00f3 el Internet como una herramienta efectiva de comunicaci\u00f3n electoral. El slogan de campa\u00f1a de los dem\u00f3cratas era: \u201cFuertes en casa, respetados en el mundo\u201d. La campa\u00f1a de Kerry trato de mostrar la ineptitud de Bush para culminar con \u00e9xito la guerra contra el terrorismo y trato, para ello, de difundir elaborados videos con la participaci\u00f3n de algunas personalidades de Hollywood. Al comienzo los spot de campa\u00f1a fueron positivos tratando de delinear el perfil de John Kerry y sus propuestas en materia de econom\u00eda, salud y empleo. La idea inicial era la de sacar la agenda de campa\u00f1a del lado de la guerra, pero nunca se logr\u00f3. Al final tuvieron que sintonizarse con la guerra y ah\u00ed trataron de mostrar las equivocaciones de Bush en la materia. Los anuncios de Kerry a partir de ah\u00ed se volvieron beligerantes tratando de desmontar el liderazgo militar de Bush. Pero todo fue en vano, los esfuerzos republicanos por marcar el liberalismo de Kerry y la supuestas ambig\u00fcedad de su compromiso con la guerra ya hab\u00edan calado en la conciencia de un electorado que todav\u00eda se sent\u00eda vulnerable al terrorismo. El spot que vemos tiene el siguiente gui\u00f3n en ingles: KERRY: I&#8217;m John Kerry and I approve this message. TEXTO EN PANTALLA: The Attacks Are Funded By Bush Supporters. NARRADOR: The people attacking John Kerry\u2019s war record are funded by Bush\u2019s big money supporters. Listen to someone who was there, the man whose life John Kerry saved. TEXTO EN PANTALLA: Jim Rassman: U.S. Army Special Forces, Vietnam. JIM RASSMAN: It blew me off the boat. All these Viet Cong were shooting at me. I expected I\u2019d be shot. When he pulled me out of the river, he risked his life to save mine. NARRADOR: The Navy documented John Kerry\u2019s heroism, and awarded him the Bronze Star. TEXTO EN PANTALLA: Read the Official Navy Documents At JohnKerry.com NARRADOR: Today, he still has shrapnel in his leg from his wounds in Vietnam. TEXTO EN PANTALLA: Kerry\/Edwards<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: jim rassman &#8211; kerry [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto La campa\u00f1a a la Presidencia de los Estados Unidos en el a\u00f1o 2004 estuvo marcada por la guerra contra el terrorismo que hab\u00eda emprendido la administraci\u00f3n de George W. Bush. Los ataques del 11 de septiembre de 2001 permanecieron como contexto de todo el certamen [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,34,64,10,11,3],"tags":[190,239,121],"class_list":["post-9736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-electoral","category-estados-unidos","category-geo","category-temas","category-video","tag-elecciones-2004","tag-john-kerry","tag-partido-democrata"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/rassmankerry04_thumb.png?fit=341%2C254&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-2x2","jetpack-related-posts":[{"id":9955,"url":"https:\/\/estrategica.com.co\/blog\/ten-cuidado-con-bush-kerry\/","url_meta":{"origin":9736,"position":0},"title":"Ten cuidado con Bush &#8211; Kerry","author":"Juliana","date":"abril 12, 2009","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/USA_CONVERTIDOS_VIEJOS\/TenCuidadodelNombreBushKerry04.flv\" width=\"550\" height=\"\" description=\"Ten cuidado con Bush - Kerry\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto La campa\u00f1a a la Presidencia de los Estados Unidos en el a\u00f1o 2004 estuvo marcada por la guerra contra el terrorismo que hab\u00eda emprendido la administraci\u00f3n\u2026","rel":"","context":"En \u00abCampa\u00f1a Presidencial\u00bb","block_context":{"text":"Campa\u00f1a Presidencial","link":"https:\/\/estrategica.com.co\/blog\/category\/temas\/campana-presidencial\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/04\/tencuidadodelnombrebushkerry04_thumb.png?fit=343%2C255&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9247,"url":"https:\/\/estrategica.com.co\/blog\/los-rostros-de-la-frustracion-kerry\/","url_meta":{"origin":9736,"position":1},"title":"Los Rostros de la Frustraci\u00f3n (web) &#8211; 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