{"id":9792,"date":"2009-05-05T23:47:46","date_gmt":"2009-05-05T23:47:46","guid":{"rendered":"http:\/\/estrategica.com.co\/blog\/?p=9792"},"modified":"2015-02-12T15:23:52","modified_gmt":"2015-02-12T20:23:52","slug":"puerta-giratoria-bush","status":"publish","type":"post","link":"https:\/\/estrategica.com.co\/blog\/puerta-giratoria-bush\/","title":{"rendered":"Puerta Giratoria &#8211; Bush"},"content":{"rendered":"<p> <script type='text\/javascript' src='https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/example\/flowplayer-3.2.6.min.js'><\/script>\n<div >\n<div id='hana_flv_flow3_1' style='display:block;width:550px;height:413px;background-color:#555555;color:#ffffff;padding:0' title=\"*Video:puerta giratoria - bush\"><\/div>\n<\/div>\n\n<script  type='text\/javascript'>\nif (typeof g_hanaFlash !== 'undefined' && !g_hanaFlash){\n    jQuery('#hana_flv_flow3_1').css( 'padding', '5px' );\n\tjQuery('#hana_flv_flow3_1').html(\"<span class='inactive_message' style='display:block'>Sorry, your browser does not support Flash Video Player<\/span> *Video:puerta giratoria - bush\");\n}else{\t\t\t\n\t\tflowplayer('hana_flv_flow3_1', { src: 'https:\/\/estrategica.com.co\/blog\/wp-content\/plugins\/hana-flv-player\/flowplayer3\/flowplayer-3.2.7.swf', wmode: 'transparent' }, { \n\n\t\t\tcanvas: { backgroundColor: '#000000', backgroundGradient: 'none',},\n    \t\tclip:  { \n    \t\t\turl: '\/blog\/wp-content\/uploads\/2009\/01\/USA_CONVERTIDOS_VIEJOS\/RevolvingDoorBush88.flv',\n        \t\tscaling: 'fit', autoPlay: false, autoBuffering: true \n\t\t\t\t   , onFinish : function () { this.seek(0); }  \n\n\t        }\n\n\t\t});\n}\n<\/script><br \/>\n<\/br><\/p>\n<p>[icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] <strong>Contexto<\/strong><\/br><\/br><\/p>\n<p style=\"text-align: justify;\">Spot de la Campa\u00f1a de George Bush durante las elecciones presidenciales de 1988. Culminaba el mandato de Ronald Reagan, el primer presidente en ser reelecto desde Eisenhower, el optimismo era el estado an\u00edmico del elector del momento. Sin embargo, su administraci\u00f3n, m\u00e1s all\u00e1 del patriotismo rejuvenecido, dejaba un d\u00e9ficit fiscal inmenso y esc\u00e1ndalos como el de Iran-Contras o el derrumbe de la bolsa en 1987. Bush, el Republicano, se vend\u00eda como el sucesor natural que consolidar\u00eda la revolucion de Reagan. Dukakis, el Dem\u00f3crata, ofrec\u00eda fortalecimiento del sistema de salud, el cuidado de los ni\u00f1os, el mejoramiento de la educaci\u00f3n y planes de vivienda para las personas m\u00e1s necesitadas. El slogan de campa\u00f1a era \u00abExperienced Leadership for America\u2019s Future\u00bb, es decir, \u201cExperimentado Liderazgo para la Am\u00e9rica del Futuro\u201d. La estrategia de Bush convino bien los mensajes negativos que desprestigiaban a Dukakis y los mensajes positivos que se sincronizaban con el optimismo del final de la era Reagan. En los primeros se ubica el caso del afroamericano Willie Horton que asesin\u00f3 y viol\u00f3 a una mujer blanca en una salida que le permiti\u00f3 la legislaci\u00f3n de Massachusett, de donde era gobernado Dukakis. El caso le hizo da\u00f1o al prestigio del dem\u00f3crata. En el mismo sentido esta el anuncio, legendario en publicidad negativa, en donde aparece Dukakis manejando un tanque en actitud burlesca para graficar en la percepci\u00f3n del votante lo rid\u00edculo que seria tenerlo como comandante en jefe. En cuanto a los mensajes positivos est\u00e1n piezas como la titulada \u201cFuturo\u201d en donde se recoge el legado de Reagan y se asume la continuidad del impulso de la emblem\u00e1tica administraci\u00f3n.. El spot que vemos no menciona el escape del convicto William Norton por el nombre, sin embargo los ciudadanos sab\u00edan bien a qui\u00e9n se refer\u00eda. Norton era un africano-americano que huyo de la prisi\u00f3n de Massachussets un fin de semana y atac\u00f3 a una pareja de blancos en Maryland. El tema molestaba a una opini\u00f3n que consideraba que Dukakis era demasiado liberal y su actitud hab\u00eda propiciado cr\u00edmenes como los de Norton. No en vano Bush es un discurso calific\u00f3 a Dukakis de \u201cliberal aumenta impuestos que libera asesinos de la c\u00e1rcel\u201d. El impacto de las im\u00e1genes del spot fueron potencializadas con la difusi\u00f3n de la pieza en los noticieros y los programas de opini\u00f3n. El gui\u00f3n tiene el siguiente texto: TEXTO EN CAMPA\u00d1A: THE DUKAKIS FURLOUGH PROGRAM. NARRADOR: As Governor Michael Dukakis vetoed mandatory sentences for drug dealers he vetoed the death penalty. His revolving door prison policy gave weekend furloughs to first degree murderers not eligible for parole. TEXTO EN CAMPA\u00d1A: 268 ESCAPED. NARRADOR: While out, many committed other crimes like kidnapping and rape, and&#8230; NARRADOR Y TEXTO EN PANTALLA: Many are still at large. NARRADOR: Now Michael Dukakis says he wants to do for America what he&#8217;s done for Massachusetts. America can&#8217;t afford that risk.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*Video: puerta giratoria &#8211; bush [icon color=\u00bbAccent-Color\u00bb size=\u00bbregular\u00bb image=\u00bbsteadysets-icon-chat\u00bb] Contexto Spot de la Campa\u00f1a de George Bush durante las elecciones presidenciales de 1988. Culminaba el mandato de Ronald Reagan, el primer presidente en ser reelecto desde Eisenhower, el optimismo era el estado an\u00edmico del elector del momento. Sin embargo, su administraci\u00f3n, m\u00e1s all\u00e1 del patriotismo [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"footnotes":""},"categories":[57,34,64,10,11,3],"tags":[56,389,119],"class_list":["post-9792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campana-presidencial","category-electoral","category-estados-unidos","category-geo","category-temas","category-video","tag-elecciones-1988","tag-george-h-bush","tag-partido-republicano"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/estrategica.com.co\/blog\/wp-content\/uploads\/2009\/03\/revolvingdoorbush88_thumb.png?fit=342%2C259&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p4wgsh-2xW","jetpack-related-posts":[{"id":9323,"url":"https:\/\/estrategica.com.co\/blog\/harborbush88\/","url_meta":{"origin":9792,"position":0},"title":"El Puerto &#8211; Bush","author":"Juliana","date":"enero 6, 2011","format":false,"excerpt":"[hana-flv-player video=\"\/blog\/wp-content\/uploads\/2009\/01\/USA_CONVERTIDOS_VIEJOS\/HarborBush88.flv\" width=\"550\" height=\"\" description=\"El Puerto - Bush\" clickurl=\"\" clicktarget=\"\" player=\"4\" autoplay=\"false\" loop=\"false\" autorewind=\"true\" splashimage=\"\" skin=\"\" \/] [icon color=\"Accent-Color\" size=\"regular\" image=\"steadysets-icon-chat\"] Contexto Spot de la Campa\u00f1a de George Bush durante las elecciones presidenciales de 1988. 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