[icon color=»Accent-Color» size=»regular» image=»steadysets-icon-chat»] Contexto
El slogan de campaña era “Humphrey-Muskie, dos en los que puede confiar”. La estrategia era mostrar que el demócrata era confiable cosa que no trasmitía Nixon. La idea era mostrar un Nixon raro con características enigmáticas y poco fiables. Curiosamente trataron de revivir el éxito del famoso «Daisy Girl», pero ya no sorprendieron dichas iniciativas. Los anuncios positivos trataron de rentabilizar su personalidad confiable, defensor de los derechos civiles, comprometido con la educación y la seguridad social. La idea era que al final primara el hombre conocido y confiable sobre el desconocido e incierto. El spot que vemos tiene el siguiente guión en ingles: HUMPHREY: I was brought up in the spirit of… Well, it really was, to put it simply, a brotherhood. We never–we had no real religious or racial prejudice in our home. I’ve had many people ask me how I got interested in civil rights, and I said, «Well, just because I’m a person.» I didn’t feel it was necessary to go to college to get interested in civil rights. In fact, we- -I never ever heard a bigoted statement in our family. It’s really a fact that we were just brought up to respect people. My dad used to tell me that the lowliest man in time might be the man that you need some day. He used to rightly believe that people were basically good, and that you ought to look for the goodness in them. So I’ve had lots of these intellectual friends of mine come to me and say, «Well now, how did, where did you get this stimulus for the civil rights?» I said, «I got it when I was born. We were just brought up to believe that people are people.» NARRADOR Y TEXTO EN PANTALLA: Humphrey/Muskie. Two you can trust.