[icon color=»Accent-Color» size=»regular» image=»steadysets-icon-chat»] Contexto
Spot de la campaña de John Anderson a la Presidencia de los Estados Unidos, durante la contienda electoral de 1980. Anderson quedó de tercero en las primarias republicanas pero sorprendió a los ciudadanos por sus puntos de vista inteligentes y originales. Su discurso era fiscalmente conservador pero socialmente liberal, lo cual la hacia atractivo a muchos electores. Fue el primer candidato que dio un número telefónico para recaudar donaciones del ciudadano común y corriente, algo que después harían candidatos como Walter Mondale, Michael Dukakis, Jerry Brown o Bill Clinton. El spot que vemos en pantalla tiene el siguiente guión: TEXTO EN PANTALLA: WORKED IN FAMILY GROCERY STORE. VOZ MASCULINA: John Anderson was born and raised in Rockford, Illinois. TEXTO EN PANTALLA: STAFF SERGEANT: 4 BATTLE STARS. After serving in Europe during WWII, he spent two and a half years in the foreign service in Berlin. TEXTO EN PANTALLA: MASTER OF LAWS – HARVARD; 1961-80: U.S. CONGRESSMAN. John Anderson was a state’s attorney, and for the last twenty years, a respected U.S. Congressman. TEXTO EN PANTALLA: WIFE, CHILDREN, AND SON-IN-LAW. He’s been married for twenty-seven years, and helped raise five children. TEXTO EN PANTALLA : LEADER IN FIGHT FOR CAMPAIGN REFORM. In Congress, John Anderson fought for equal rights, campaign reform, a strong economy, and a bold new energy program. TEXTO EN PANTALLA: JOHN B. ANDERSON: INDEPENDENT CANDIDATE FOR PRESIDENT We need John Anderson for President. TEXTO EN PANTALLA : CALL 800-331-1000; CALL 24 HOURS A DA all in your pledge to 800-331-1000, or send our check for any amount from five dollars to a thousand, to [with TEXT] National Unity Campaign for John Anderson, Box 400, Washington D.C., 20044. Former president Gerald Ford once said of John Anderson, «He’s the smartest guy in Congress, but he insists on voting his conscience instead of party.» TEXTO EN PANTALLA: -GERALD FORD, 1973 Don’t we really need that independence, that intelligence, that conscience in a president? Don’t we really need John Anderson now? With your help, he can win.